With the popularity of the internet round the globe in the previous few decades, a number of social network websites have also come into fashion. With their myriads of advantages, these sites are in regular use across the world. Among such popular social network Twitter made his mark in the world within a very brief period of time. Twitter, already in use by 32 million people around the world, is getting more and more popular with every passing moment. It has emerged as the real competitor to the eminent social networks such as MySpace, Facebook and YouTube. The reason for this popularity is obviously the facilities and the excellent service which Twitter provides the people. With every passing day the traffic on Twitter is rising and it has become the essential part of the internet activity to meet, connect and access people by the user community. The parent company of Twitter hopes to multiply its visitors up to 50 million at the close of the current year.
There are many factors of such enormous popularity of the Twitter as an ideal social network. In the following, we have mentioned some of the very striking features of Twitter as a social network. For an instance, it allows the users to download not only in their PCs but also in mobile phones. As a very common practice among the internet users, they like to download a number of graphics and sounds on the hard drive of their personal computers. Twitter knowing the current trends in internet visitors has especially introduced this feature. Moreover Twitter facilitates short messages, 140 characters or less. In today’s busy world every one want to be brief and to the point in text messages. Twitter comes up to fulfill the demands of the user community by introducing this very feature.
To expand the circle of its users, Twitter has even offered special features for the business and financial sectors. There are a number of business usages of Twitter that provide the entrepreneurs to introduce their brands, conduct different researches, provide information to their customers, conduct e-commerce, and create communities. The business community had to spend a lot of money to advertise their products around the world. With the help of Twitter, they have now an easy access that does not need spending of money as most of the features on Twitter are free for the user community. Twitter is equally beneficial for local retail businesses as well. The customers can be informed by all the new deliveries on small as well as big stores with the help of Twitter instantly. In this case, it would be the best alternative to any other mode of advertisement. On customers’ part, Twitter provides a choice of selection from a range of companies to buy products of their choice. They can select their favorite ones to receive products updates from them through Twitter. The international brands such as Whole Foods and JetBlue have got the best of Twitter facility to contact their customers. Twitter performs here the double-edged benefits to the user community. Thus, on account of these advantages, twitter is gaining the attention of user community across the world and now is one of the very popular social networks on the internet.
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